2012-01

AXA Ranked Top Global Insurance Brand by Interbrand for the 3^rd consecutive year

 

For the third year in a row, AXA has been ranked as the first global insurance brand by Interbrand. Overall, AXA is the 53^rd best global brand, up from 56^th in 2010.

The Best Global Brands ranking calculates the value of a brand based on three criteria: its financial performance, the strength of its brand and the role of the brand in the purchase of products and services.

Interband highlightsthe ability of AXA to “redefine its industry by focusing on customer insights”. Available, attentive and reliable, AXA is committed to offer its clients “tangible proofs”, successfully supporting its new brand positing. Interbrand also highlights the strong senior-level and employee commitment to the AXA brand.

Source: Interbrand Official Website (www.interbrand.com) 2011